Future25: Mr. Eazi is making a big investment in home-grown talent through emPawa. Read about the African star's new company here
Africa is the second-biggest continent on the planet. Yet “there is no company in the world solely committed to servicing African music,” says Mr. Eazi, the Nigerian star who has collaborated with Beyonce and Diplo. The singer is aiming to plug this hole with emPawa, a company that identifies talented artists, funds their studio time and music video production, connects them with mentors in the, and provides low-cost distribution around the globe. “We just want to enable,” Mr. Eazi says.
U.S. major labels have largely ignored Africa until recently. “Nobody has properly broken an African act in the U.S.,” Mr. Eazi says matter-of-factly. This is partially because of the cruel reality of the streaming landscape, which prioritizes the preferences of digitally-connected populations. Data is still expensive in Nigeria, which makes the cost of streaming prohibitively high. As a result, many listeners pirate music.
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