Future agency 'Bosses' discuss the way forward in a rapidly-changing and increasingly-demanding industry at the 2019 LiveSummit
By way of explanation, Karp pointed out that the panel was compiled by asking every agency to submit agents who were currently on the leadership track at their respective companies, inadvertently resulting in the male-dominated group that assembled on stage at the Montage Beverly Hills.
During the audience Q&A portion near the end of the panel a female questioner pushed the issue further, asking the men on stage what their respective agencies were doing to be more inclusive of women specifically. In response, Hadley spoke to the responsibility of individuals in leadership positions at agencies to lift up women -- particularly women of color.
A focus on structural change in the industry at a time of great transition came to dominate the discussion, including the need for a greater emphasis on self-care. Indeed, if the remainder of the panel could be boiled down to one overarching theme, it is this: being a music agent is hard, and in the digital age it’s only getting harder.
“At the end of the year, when you're looking at the pie charts of where the revenue's coming from, a lot of that comes from touring,” said Anderson. “And I think because of that, they rely on us to deliver for a lot more of these [additional] revenue streams and opportunities. There's a million deserving clients out there, and it's how do you find a way to deliver for all of them with only so many opportunities.
As Totis sees it, the singles-oriented nature of streaming also requires agents to be more nimble when it comes to plotting careers. “We're touring on singles now, so you have to activate your plans sooner,” he said. “It's not waiting for the album and then you're going out and touring.” “At UTA we certainly have company-wide initiatives pushing people toward wellness,” said Lewis, “whether it's groups of people [getting] together and talking about it or meditation sessions at the office, things like that, where people can sort of step aside from the daily grind and get into it. But communication and talking about it is so much of the battle as well.”
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