During a video executive session Wednesday, FX chairman John Landgraf addressed concerns that the FX brand could eventually be completely absorbed by Hulu as the network begins airing more and more…
“I think the question is can these brands be used as locators inside platforms?” Landgraf said in response to a question about people referring to shows like “What We Do in the Shadows” as Hulu shows. “You have a platform that’s the consumer facing brand and inside the platform if you want to find a particular concentration of a particular kind of programming, you go through the brand to do that.”
Landgraf also said that in reality there used to be no TV brands, but rather TV locations, and that HBO became one of the first such locations to grow beyond its call letters into a well-defined destination for a certain type of programming.
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