There is annual K-pop battle for a song of the summer track among girl groups and (G)I-DLE's 'DUMDi DUMDi' could be the feel-good standout for 2020. Find out why in this song review.
I-DLE’s rapping leader Soyeon, who co-wrote and co-produced the track, continues to outdo herself with one of her most memorable verses so far, trying out vocal-0manipulation effects while simultaneously spitting some of her fastest rhymes to date on the second verse. Meanwhile, vocalist Minnie snags a standout moment with a dreamy delivery on the bridge before Miyeon swoops in with a soaring belt to take us to the song’s outro.
The accompanying video also brings out the singers’ acting sides. From Shuhua playing a worn-out diner worker to the mischievous Soojin looking for something to cure a bout of boredom, as well as Cowgirl Yuqi literally riding into set on a horse, the visual lets the members embrace new characters and bring additional vim to the vibe of “Dumdi Dumdi.”
The new single marks I-DLE’s next move in what’s increasingly becoming an even bigger breakout year for the K-pop outfit. After signing with a U.S. label in Republic Records, they scored their biggest album sales to date with
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