'Gangsta, groovy, classic:' YG's new sneaker collaboration with K-Swiss is out today.
This is the first co-designed collection between K-Swiss and YG. The musician and sneaker collector says he’s been a long-time K-Swiss fan and knew exactly how he wanted to customize a shoe to reflect his “flair” and personality. The words he used on his mood board for the collaboration: “Gangsta, groovy, classic, different, special and timeless,” he tells. “You gotta have confidence to wear ‘em how I wear ‘em, you gotta have swag [and] you gotta have sauce,” he says.
K-Swiss, meantime, calls the rapper a “cultural force with a unique artistic vision” and says they wanted to work with YG because he is a true “multifaceted artist.”, and is available in men’s sizes 7.5 to 14 . This is the first pair of sneakers released as part of K-Swiss’ partnership with YG and it’s expected to sell out fast, for both fans of the artist and sneakerheads alike. Subsequent drops are expected to be announced shortly.
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