Brooks and renowned music manager and venue promotor Irving Azoff were part of a panel at the Pollstar Live! concert and live music industry conference in Los Angeles on Feb. 22.
“The biggest issue is that demand sometimes exceeds supply for many artists,” he continued. “More people want to see Taylor Swift, Beyoncé, Adele or Garth than there are tickets for sale. There’s not a congressional hearing in the world that fixes the reality that demand exceeds supply. There’s nothing that Ticketmaster, the building, the promoter or the artists can do to fix that.”
Or, the industry could simply do what Brooks came back to again and again throughout the 45-minute panel discussion. During the question-and-answer period that ended the event, an official with the 9:30 Club concert venue in Washington D.C. suggested that resales be limited to a 15 percent increase over the original price. Azoff said he thought the industry would be open to that idea, mentioning 25 percent as a possible markup, adding that the exorbitant hikes some resellers charge end up hurting the artists.
Dynamic pricing, which shocked Springsteen fans as they saw prices for the most-sought-after tickets soar, also came under discussion. In that model, the increase over face value goes to the artist, not the resellers, and to Azoff and the others, that’s a fairer practice in their what’s-best-for-the-artist point of view.
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