With 4️⃣ attendee tracks, GartnerTGI will dive into marketing optimized for growth, emerging tech, and more. View the full agenda: CEO
Keynote: Efficient Growth: The New Imperative for Technology and Service ProvidersA convergence of forces have reset the environment in which tech providers operate and compete, driving a renewed focus on efficient growth. Tech providers must invest in their customer base, evolve their product portfolio, apply innovative technology to their operations, and adopt new go-to-market strategies that yield consistent results.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.Embrace Unknowns in Product Development to Alleviate Stakeholder AngstProduct managers often use development estimates as part of the planning process, but relying on these estimates is no guarantee of success.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.3 Business Outcomes That Set the Fastest Growing Product Led Growth Organizations ApartFree trial and Freemium product offerings are transforming established methods for customer acquisition through product-led growth . This session unpacks the top three business outcomes and underlying practices and processes leveraged by top performing PLG programs.
Companies in the top quartile of executive team diversity are 25% more likely to have above-average profitability, bringing broader perspectives to decisions and reflecting expectations of their buyers. Learn how one of your peers has reimagined their approach to growth through leadership accountability, innovative tools and gamification with diversity as a catalyst to overall transformation and business growth.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.How to Gain Competitive Advantage via Sustainable ProductsCEOs identify sustainability as a top 10 strategic business priority and expect technology providers to deliver sustainability benefits through their product and service offerings.
Buyers face a growing, fluid landscape of viable technology options to obtain any given set of capabilities, so providers' differentiation focused solely on feature/function falls short. This workshop will enable you to expand the thinking of your strengths, prioritize and vet them based on the buyer's perspective, and add substance to properly showcase the compelling reasons buyers should align with you.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.It’s Good to be Sustainable, but Only if Your Claims are Attainable: Don’t GreenwashCustomers continue to place more emphasis on sustainability in their buying decisions. Communication about environmental practices takes place across a continuum. At one end is greenwashing, where misleading sustainability claims are made.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.Harness The Buying Power Of The Enigmatic Developer PersonaDevelopers' buying power is exploding across a growing variety of tech categories. However, they are notorious for eschewing traditional marketing, so providers are unclear on how to reach them.
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