Geena Davis announces 'Spellcheck for Bias' tool to redress gender imbalance in movies

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Geena Davis announces 'Spellcheck for Bias' tool to redress gender imbalance in movies
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'Davis said the plan was not to 'shame and blame', but to reveal any unconscious biases in film projects before they entered production.'

Actor and equality campaigner Geena Davis has announced that Disney has adopted a digital tool that will analyse scripts and identify opportunities to rectify any gender and ethnic biases.

Davis said that Disney had partnered with her institute to pilot the project: “We’re going to collaborate with Disney over the next year using this tool to help their decision-making [and] identify opportunities to increase diversity and inclusion in the manuscripts that they receive. We’re very excited about the possibilities with this new technology and we encourage everybody to get in touch with us and give it a try.

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