Gen Z hot girls are going frostbitten with viral ColdGirl makeup trend
Emily Ratajkowski/Instagram
Los Angeles beauty influencer Zoe Kim Kenealy first introduced the cold girl makeup trend to TikTok in October.Celebrities like Kylie Jenner , Emily Ratajkowski and Hailey Bieber have inspired the cold glam fad.
Cornell University student Jessica Zhang says the cold girl makeup glam reminds her of enjoying winter pastimes with her family as a child.Her three-step how-to video on accomplishing the “snow princess” look has fetched 3.9 million views on TikTok. “It’s not very complicated,” said Zhang. “First, it’s adding a cool-tone blush under your eyes, the tip of your nose, your chin and all over your lips.” She uses Makeup by Mario’s
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