Gen Z proclaims that blond hair is uncool and 'cheugy' now

Gen Z proclaims that blond hair is uncool and 'cheugy' now.

So, is the blond fad fading away? Not so fast, if you ask us. Sure, there are a few examples of TikTokers unpacking the idea that blond hair is"cheugy," but there are still countless others on social media showing off their #blond locks.

Hadid and Bieber are clearly two examples of young stars who are embracing a darker look for fall, but that's not really surprising since many women tend to deepen their hair color in the colder weather. Still, we're intrigued to see if this shift toward darker dos has lasting power, so we'll definitely be keeping an eye on our TikTok feed.

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