In Kwaidan Editions’ latest ads, Georgina Grenville and her 15-year-old daughter Louna joined forces to create a campaign centered on motherhood.
’ latest ads, Grenville and her 15-year-old daughter Louna joined forces to create a campaign centered on motherhood. The atmospheric images feature Grenville walking the streets of her arrondissement in the brand’s minimalist designs and look straight out of a magazine editorial — all the work of the enterprising Louna. “There were no ground rules other than a firm promise I made to Louna that I would not take over her shoot,” shared Grenville via email from Paris.
Though the mother-daughter duo received a brief, they were given free rein to experiment with the brand’s fall/winter 2020 collection. Louna scouted locations throughout Paris, put together mood boards, and had a clear idea of how she wanted to present her mom. “It was immensely satisfying to realize that my daughter essentially sees me as a very happy, slightly eccentric, aging teenager,” says Grenville. “I think the fact we know each other so well helped in this case.
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