A year-long campaign aims to encourage an extra 10,000 people to get checked.
Cornish Pirates player Ioan Evans having his blood pressure checked by medical student Alice CrockerNHS Cornwall and Isles of Scilly Integrated Care Board said it was working with partners such as Cornwall Council on a year-long campaign.The condition causes two thirds of strokes and almost half of all heart attacks yet is one of the "most preventable and treatable conditions".
The board said more than 6m people in the UK have high blood pressure but many are not aware as it rarely has noticeable symptoms.Simon Edwards, the Pirates' head physiotherapist, said: "Older men in the 40 to 74 age range are one of the biggest undiagnosed groups for high blood pressure.He said: "If people get checked and take action we could prevent 503 heart attacks and 749 strokes across the South West.
"We want to record their blood pressure reading and, if it is high, help them with the most suitable ways to reduce it." Rachel Wigglesworth, Director of Public Health, said it would be done as part of the free NHS Health Check."It takes a matter of minutes and it might just save your life."
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