The firm found stocks that are particularly exposed to the well-off generation.
Boomers have cash and appear to be weathering rising interest rates better than other generations, according to Bank of America. Because of this, the bank sees stocks particularly exposed to the well-off group that investors of all ages should buy. The baby boomer generation, born between 1946 and 1964, was in the prime working age during the main period of wealth creation, according to analyst Ohsung Kwon.
Those boomer dollars are mainly going to health care, entertainment and home improvement, Kwon said, which make stocks in this spaces good longs given the strength of that consumer base. On the other hand, millennials' stretched dollars tend to go toward housing and apparel, meaning they can make good shorts. Luxury homebuilder Toll Brothers and real estate investment trust Welltower were both among Kwon's boomer-focused long ideas.
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