Diplo, A-Trak, TOKiMONSTA & more will serve as stage hosts at Electric Blockaloo — an in-game dance music event scheduled for three days in late June
— which is the best-selling video game of all time, with 175 million copies sold, according to PC Mag — can sign up to attend Electric Blockaloo via a mobile device, PC, Mac, PlayStation, Xbox, Nintendo Switch, or VR device. For non-Minecraft users, artists will share unique links and codes so that fans can gain access to the “Rave Family club” website, where they’ll be able to purchase GA or VIP admission.
McGuire, who is also CEO of the first all-female team to ever win TechCrunch Hackathon, says she considers it important that virtual festivals are much more environmentally friendly than traditional festivals. That’s also why a portion of each ticket will help support Bye Bye Plastic, an organization that aims to eliminate single-use plastic from music festivals by 2025.
Rave Family, which has worked with an array of big names in the dance-music events world — including EDC and Electric Forest — has been interested in merging parts of the tech and live events spaces for some time now. “I had pitched making a VR version of one of the EDC stages for Oculus in 2018, as well as making VR festival maps,” McGuire says. “We hadn’t considered using Minecraft as a platform until more recently. I think what has really changed because of COVID is the willingness of the industry to try new and innovative things.”
While McGuire confirms that her company is definitely interested in partnering with other games in the future, she explains that “most games require somewhat sophisticated game development. What we like about Minecraft is that anyone can build inside the game.”
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