Sonos execs talk about the new Era 100 and Era 300.
by INXS, and they were both used for — they played them back in theaters. When I didand they made the Blu-ray, because that’s going back that far, I went to Capitol Studios, and the rears were too loud. I went to Dolby in Wootton Bassett, and the sub was too loud.
And they were, and so, we saw that three years ago — and the labels starting to embrace it. And it seemed like there was actually momentum in the industry starting to happen. It was a chance, though, at that point. Because we didn’t know that, in 2022, 85 of the top Billboard 100 artists would actually release Atmos tracks, but they did. And so, that’s a good thing. We feel like we’re at an inflection point, where more and more people are releasing in Atmos, which is great.
And we work together because I knew, at the top of the source, the stream, that there’ll be Atmos. The spatial audio was coming down the pipe. So I’m going, “We need to embrace this.” The way that Amazon or Apple deal with this is not down to us. And it’s not down to Universal, either. It’s down to them. And we have to partner with people, and we have to be Switzerland.
Because it’s bad for the artists, if nothing else. And it’s the feedback we get from artists, whether it’s like Mick Jagger or Lizzo or whoever, going, “Well, I’m not sure I want to do this.” Because you lose control. It’s like Whack-A-Mole. “Suddenly I’ve put on my music, and I don’t”... so you need that stability to the ecosystem to make it work.
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