Residents concerned about the proposal said it would compete with local businesses, be a distraction to drivers and change Gilroy’s rural landscape.
A controversial proposal to erect two digital billboards along Highway 101 in Gilroy has died.
In February, the planning commission denied the proposal, leading Outfront Media and Conrotto to file an appeal that would give the council the final decision. “How many times do we hear why can’t we light up from First Street to 10th Street?” she said. “Well, lack of money. Why can’t we fix all these potholes, why can’t we do all this stuff? Money. If we have an opportunity to earn this kind of money for the city of Gilroy, I just feel we would be really foolish to deny it.”
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