“There is nothing like a classic fashion show — it’s the best and there is no alternative,” Armani believes.
ARMANI MUSINGS: “There is nothing like a classic fashion show — it’s the best and there is no alternative,” Giorgio Armani believes.
This season, after showing his fall collection behind closed doors in February, Armani previewed a 20-minute documentary, “Timeless Thoughts,” narrated by Italian actor Pierfrancesco Favino, who won the Coppa Volpi at the Venice Film Festival earlier this month, ahead of the video of his spring show. Both were to be broadcast on Sunday evening on prime-time on Italy’s La7 channel, as well as on armani.com, on the brand’s social networks and on the Italian Chamber of Fashion’s platform.
Of course, Armani, known for his hands-on approach to the tiniest details, has been working on the documentary since June, carefully selecting the images, the text read by Favino, the campaigns, and so on, even complaining that a “stubborn” collaborator left in something that he disliked. No matter, it was a moving tribute to his work over more than four decades.
“It depends on [the course of the pandemic]. It’s more logical this way as it regroups people only once, but it does hamper the visibility of the men’s wear in favor of women’s wear,” he opined. “Let’s see what happens, we have to wait anxiously, as is the rest of the world. To make a decision now is absurd. As you know, I will show my couture in Milan at my palazzo in Via Borgonuovo [in January] and not in Paris. It’s a precise choice and I stand by it.
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