'A fashion editor in the early '90s said to me, 'It's really important that you don't just take from the industry. You've got to try and put something back in. You've got to contribute.''
When I started working with Miuccia [Prada], she was still pretty early on in building her company, and was excited about how to create new advertising. I guess the big difference between Prada and Gucci, which has a 20-year interval, is that when I was working for Miuccia in 1996-97, I was trying to get them to be involved in fashion film. The internet was in its early stages.
After doing it for this long, I can definitely create an image that's me-inspired in any kind of environment, for sure. But it really depends on how elaborate the picture is. When I say that I don't really have a narrative plan, I never sit down and say,"There's a character and they're going to be doing this," and tell a story behind it. What I noticed when I do interviews with people is that people read a lot more into my pictures than I was aware of.
For sure. This was never meant to be an online exhibition. I was intending to have an exhibition either the end of 2020 or the beginning of 2021. Then when COVID-19 happened, I was like,"Well, first of all, that's going to throw the deadlines off for everything." Secondly, it would be really nice to actually put something out that people can look at while at home if they can't go to a museum. I just looked into my archive and chose 50 photos that I felt most closely to.
I am in the sense that every season, you're trying to put out something that feels contemporary. As the industry is moving, you have to move with it. You're constantly trying to do something that feels modern or that’s going to feel modern even in six months' time. So no, I do try and stay on trend. Does it feel good to be at a place in your career where you can truly pick and choose which editorial projects you’d like to work on?
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