TAMPA, FL / ACCESSWIRE / October 31, 2023 / Glewee, the easiest and fastest all-in-one influencer marketing network, announces the release of its Q3 Influencer Marketing 2023 Snapshot. This data provides
satisfying insights into how Glewee's growth is on target to bring tremendous value to brands and influencers/creators. Interestingly, the platform's Q3 growth trends seem to correlate strongly with market trends, reinforcing its leadership position and market traction in influencer marketing.Strong Growth Overall and Shift to Influencers with More Highly Engaged Followers
These stats paint an interesting picture in combination: Brands are experimenting with campaigns using multiple influencers with smaller followings. The Matter Communications study also found that only 11% of consumers studied found celebrity influencers appealing/relatable. The days of big companies hiring expensive celebrities to sell aftershave in broadcast television ads have largely disappeared.
Overall, the number of influencers accepted following Glewee's stringent vetting process continues to pick up steam: up 24% Q2/Q1 and 31% Q3/Q1.Brands seeking beauty and fashion influencers remain stable and important contributors to overall campaigns.Additionally, the emergence of a lifestyle category in the third quarter, representing a full 30% of all campaigns, is yet another example of how fluid the influencer marketing market is as of late 2023.