The world's major accounting firms are stepping up investments in new Indian facilities away from bigger cities as global demand for cheaper back office operations grows and smaller towns move up the economic value chain.
For decades, large multinational corporations have rushed to India's biggest metropolises, chiefly Mumbai, Delhi and Bengaluru, to set up massive operational centres that employ millions, lured by vast, low-cost talent pools, particularly in IT.
That means more professional opportunities and potentially higher salaries in areas away from more globally connected business centres.Diksha Mehta, 27, a mathematics graduate from the north Indian city of Patiala is among thousands of new hires, who recently joined Deloitte's cyber security team - providing consultancy for an Australian bank and retail clients in Europe.
"Global giants are finding it easier and more competitive to shift work to small locations in India," said Debasish Mishra, chief growth officer, Deloitte South Asia, noting the vast pool of English-speaking accounting, engineering and science graduates. Prime Minister Narendra Modi has set a service exports target of $400 billion for the current fiscal year, about 25% more than the previous year.
The new position has given her a more than 50% pay hike and her flexible working arrangements that allow her stay at her parents' home, 40km from the office.The new offices have also encouraged educational institutions to start new courses and property developers to launch building projects.
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