Two high-profile nonprofit organizations, Global Citizen and HeadCount, are teaming up for a voter registration campaign that is bringing in pop stars like Taylor Swift, Billie Eilish, Usher and DJ…
, Julianne Hough, Loren Gray, Nicky Jam and some superstar names to be announced in the next rollout of talent. The experiences initially being offered as bait for checking registration on the site range from a dance lesson with Usher and his choreographer to a “virtual get-together” with DJ Khaled.
One key point in the campaign is that the “experiences” being offered by celebrities as “rewards” are open to anyone checking their registration status on the site; requiring them to actually register would be another thing. As with Global Citizen’s recent pandemic-oriented campaigns, there is a significant element that involves bringing in corporations as well as fans, which in this case urges major companies to give employees time off to vote on Election Day. Last week, Evans says, “we held an incredible roundtable forum with leaders of the private sector, and Bob Weir from the Grateful Dead co-hosted that with Andy and and our team at Global Citizen.
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