CANNES — Do yourself a Netflix. On July 2, Brazilian media giant Globo launched Amazon.set thriller “Aruanas,” a single scripted series produced for OTT service Globoplay, in 150 countries worldwi…
. It offers subtitles in 11 languages: English, Spanish, French, Italian, German, Dutch, Russian, Arabic, Hindi, Turkish and Korean.A domestic co-production – as is the case now with many topseries – between the TV broadcast-pay-SVOD giant and Maria Farina Films, “Aruanas” turns on three childhood friends, top lawyer Veronica, played by Tais Araujo , TV talk show host Natalie , and deering-do activist Luiza who set up an Sao Paulo environmental NGO.
You also scheduled theatrical previews for London on June 18, New York on June 24 and in Sao Paulo on June 27 and in Portugal on July 18. What was their goal and impact? The receptivity of the entities and the audience and the repercussion of the series showed us that we chose the right path for our strategies.
The other partner NGOs , will unveil “”Aruanas” in several countries through their communication channels, with the intention of showing the complexity of what is happening in the Amazon today. In the series, we want to portray the Amazon where people live, not only the well-known exuberance of the forest. Manacapuru was an explosion of colors, life and people who are full of stories. We believe that the standing forest is a lot more valuable than the deforested forest. It is intimately connected to its people. For us, the 25 million people who live there may have income alternatives connected to the bioeconomy that provide them with a more profitable and sustainable life.
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