GM Believes It Will Be 'A Substantial Player' In Europe's EV Market via insideevs.com
In May 2022, General Motors CEO Mary Barra confirmed the automaker's plan to return to Europe after largely leaving the region in 2017 when it sold Opel and Vauxhall to France's PSA Group, now part of Stellantis., which is logical considering the EU's ban on fossil-fuel cars from 2035. GM established a new European arm late last year and it is currently preparing for a return with an all-electric lineup.
He noted that the rapid adoption of EVs in Europe and the UK compared to the US was a key factor in the company's decision to return."With what the customers need in Europe and what we've done to transform our company, we feel this is a unique opportunity for us."' approach in the region will be different this time; instead of focusing on European brands, it will utilize its existing range of American brands.
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