GM Halts Advertising On Twitter As Tesla's Elon Musk Takes Over | Carscoops carscoops
Inc didn’t wait to find out if Musk’s bid to buy Twitter would go through or not. He deleted his account the same day that the news broke. His automotive company remains on the platform. Concern from advertisers isn’t shocking or new., roughly a dozen brands have asked that their advertising be paused on Twitter. Elon Musk has addressed advertisers specifically with a long post that ironically didn’t fit on Twitter in normal text form.
In the post he specifically says that “advertising, when done right, can delight, entertain and inform you; it can show you a service or product… that you never knew existed, but is right for you… Low relevancy ads are spam, but highly relevant ads are actually content!” He continued to thank those still advertising with the platform, finishing his post with “Let us build something extraordinary together.” For now,
won’t be building anything together with Musk and Twitter. Will other automakers follow suit? Only time will tell.