GM Looks to Jump-Start Cadillac—Again

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GM Looks to Jump-Start Cadillac—Again
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'The patient has a pulse.' GM is once again trying to revive Cadillac sales in the U.S.

General Motors Co. has been trying for decades to revive Cadillac in the U.S. luxury car market, where it was once the standard-bearer but now is No. 5 in sales behind BMW, Mercedes-Benz, Lexus and Audi.

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