GM Rumored To Consider Escalade, Camaro EV Sub-Brands via insideevs.com
As for the Camaro sub-brand, the report mentions a potential lineup including a fully electric 2+2 coupe and convertible , a sporty crossover with two- and four-door body styles and a mid-price flagship sports car"loosely linked to the C9 Corvette in content but not in appearance."
The source also said that GM also looked at other successful standalone products like Silverado and Suburban but found them"unsuitable for various different reasons." In order to make sense as a sub-brand, an additional independent lineup should include three or more distinctly different offerings, the insider added.
Now, if this is indeed in the works at GM, executives will have a lot of work to do making a strong business case for some of these rumored models. For example, the Camaro crossover will clearly need to be a more attractive proposition than theThe same thing goes for the car-like Escalade all-terrain vehicle and the Camaro crossover, and examples could go on. We've asked GM for more details and will update this space when we hear back.
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