The Lyriq, a midsize crossover, includes a massive diagonal 33-inch curved LED screen on the interior, advanced lighting technology on the exterior and GM's Super Cruise driver-assist system.
"It marks a turning point for the brand, a pivot point for the brand, an opportunity to regain momentum and position the Cadillac brand for its next chapter," Cadillac President Steve Carlisle told reporters during a media briefing. "Lyriq really is the cornerstone upon which we are going to build the future."of its Cadillac cars and SUVs sold globally to be all-electric vehicles by 2030. The brand is expected to lead GM in its global EV plans.
Tesla's Model Y crossover is capable of up to 316 miles on a single charge, according to EPA estimates. The company's longest-range vehicle is a"Our goal is to lead. No excuses, no apologies," Carlisle previously told CNBC.The Lyriq will be offered in both rear-wheel-drive and performance all-wheel-drive systems.
The headlights and other lights on the vehicle will "recognize" when a driver is approaching, initiating a choreographed lighting sequence while also preparing cabin features such as the driver's seat, mirrors and climate systems."Basically, this is all about the car recognizing the owner," said Andrew Smith, Cadillac executive director of global design, color and trim. "As you walk up, you'll see the car will come to life and recognize you.
"It really is an amazing piece of engineering and, frankly, industrial design," Smith said. "We wanted to make it feel like a piece of jewelry, so it does kind of float."
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