General Motors' design team posted an image to social media showing the Sierra Denali EV pickup, but it turns out it was a photoshopped Rivian R1T.
Seen side by side, the two pickups' similarities don't end there. The Sierra EV is wider, but the cab's rear pillars and glass look the same as the Rivian's, just stretched horizontally. The rear bumper and its license plate cutout and reflectors on either side look a bit too close for comfort as well. "The GM Design Instagram channel is meant to give followers an inside look at the process of designing new products and the creative teams behind it.
Automakers often use products from the competition as benchmarks or design inspiration. Designers sometimes use existing images as a starting point as well, in order to quickly get an idea down"on paper". They just tend to do it in private. A juggernaut like GM using an image from an upstart like Rivian is embarrassing for the General, but surely an ego boost for the EV brand.
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