Lockdowns have made it difficult to sell goats in India for Eid. But goat dealers are finding creative ways to drum up sales — trying everything from a goat beauty pageant hosted by a TikTok star to WhatsApp orders.
of goats are being allowed in, leading to confusion and anger. Meanwhile in Kolkata, big animal markets are shut.Imperial Livestock and Agro Farm
His goats sell for about $3 a pound. Goats are about 60-110 pounds. A special princely specimen can sometimes top 220 pounds and fetch an astronomical price. One of his newer customers is Nadim Amin, the scion of the family that founded one of Kolkata's famous restaurants, Aminia, in 1929. Normally, Amin would go to the market with his father to select the perfect goat."I liked Barbari goats, they were small and totally white although a little fatty," he says.
Sanjeev Kumar, founder of Pashubajaar, says he has seen a small bump in sales in the past few weeks, especially in the last 7 days."With COVID, everything has changed because people can't go to markets." But online purchases for goats are still in the minority, says Kumar. Not everyone has access to a smartphone or a mobile payment system.
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