Golden Goose Hosts Inaugural ‘Ideathon’ in Milan

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Golden Goose Hosts Inaugural ‘Ideathon’ in Milan
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Golden Goose is tapping into its workforce to advance its responsible practices.

“We will keep enabling people to share their ideas that are relevant and empowering for their communities, for the Golden Family and for others,” said Silvio Campara, chief executive officer of Golden Goose. “Every chance to come together is a step forward. Being part of the change means achieving great things, together,” he added.

Divided into six groups of 10, participants are tasked with developing ideas on one of the pillars, which also include innovation and the valuation of craft. The marathon, held at the company’s Milanese headquarters unveiled in 2021, is based on the design-thinking methodology and puts customers’ social, emotional and physical needs at the center of brainstorming. The latter will be articulated over four phases named “Innovative Business Concept,” “Market Segmentation,” “Business Model and Financial Plan” and “Pitch Preparation.”

At the end of the day, each team will present its project, competing against one another to win the prize consisting of a pair of bio-basedThe winning team will also be offered the opportunity to spend a day on Friday with Campara visiting Milan landmarks withThe Forward Agenda is a plan filled with different goals spanning responsible sourcing and manufacturing, circularity and traceability, social compliance and governance, retail transformation geared at circularity, as well as carbon...

the brand, which has been owned by private equity fund Permira since 2020, saw 2021 revenues jump 45 percent to 385.6 million euros in 2021, representing a 46 percent improvement versus 2019.

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