Google’s new plan for RCS: annoy iPhone users into forcing Apple to support the new messaging standard.
Google’s plan is to build a better messaging system and annoy iPhone users into making Apple support itIllustration by William Joel / The Verge
Google announced a number of updates to its Messages app on Thursday, including an in-line reply feature for responding to individual messages and the ability to star or set a reminder on a text. Some of the best new features require users to have RCS enabled, which seems to be precisely the point: Google is pushing harder and harder to get carriers and developers to make RCS the standard, even if it means some complicated compatibility issues in the meantime.
Ahari stopped just short of saying Apple is the main reason RCS isn’t yet everywhere. And then she sort of said it: “The reality is, there’s also a lot of conversations that happen across the Android and Apple ecosystem.” SMS had its time, she said, and served its purpose well. But now it’s time for SMS to go away in favor of its replacement. “But it takes the whole ecosystem to move forward.”
Some of the new Messages features aren’t RCS-specific but are instead just Google doing a better job of integrating other tools into the Messages app. Android users will now be able to watch YouTube videos in Messages without needing to leave the app, for instance, and the app will also automatically suggest adding a reminder or calendar event if it detects timely information in a message.
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