Google created a journalist's worst nightmare, now it’s paying news publishers to test it out.
Google swears it’s not trying to kill journalism, but many of its latest projects seem geared toward that end. Google is paying five-figure sums to small publishers asking them to test out a generative AI platform geared toward newsrooms. News outlets are asked to publish three of these AI-assisted articles a day, in exchange for sending analytics and feedback to Google, according to a report from Adweek on Tuesday.
It’s a side effect of AI being injected into everything, and Google is leading the effort. Publishers must use the generative AI platform to produce and publish three articles a day, one newsletter per week, and one marketing campaign per month, according to Adweek. Google’s platform works by aggregating content from a human-curated list of websites into a dashboard. With the click of a button, a human editor can use the Gen AI tool to create news articles out of any new post on the dashboard.
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