Google Is Racing to Bring More AI to Android

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Google Is Racing to Bring More AI to Android
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Google has officially kicked into hi-gear to bring AI to your next android. GoogleIO GooglePixel Android

“We’ve been doing things with AI for a long time as a company. And the advancements in generative AI are pretty exciting,” says Sameer Samat, vice president of product management for Android and the Google Play app store. “But these aren’t that old in terms of putting them into products. So when you talk about productizing all of this, it’s extremely early days.”Another area of Android getting the GenAI treatment: messages.

Magic Compose can also change the tone of your message, if you prompt it to do so, making something sound more formal, more poetic, or more like Shakespeare . Burke says this is built on what’s known as a few-shot training model, in which a model can learn to perform an app-specific function based on just a handful of training examples.

Ben Bajarin, chief executive and principal analyst at Creative Strategies, says Google’s limited rollout of generative AI on Android is a smart approach. “At companies like Apple, and even at Microsoft, there is a genuine concern around this technology. So Google seems to be erring on caution and making sure this is trustworthy before bringing it to billions of customers,” he says.

Bajarin also pointed out the computing limitations that still exist around these technologies. “On-device AI requires a tremendous amount of computing power,” he says. “Rolling it out to native software will require using the local processing power and not the cloud. If you look at some of the basic demos of Stable Diffusion that Qualcomm has shown, it really highlights the lack of native computing power on our mobile devices.

Android’s new generative AI and customization features are just part of a much broader software update. Android 14, which

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