Google is increasing the price of its YouTube TV streaming service to $50 per month.
Google's YouTube announced on Wednesday that it's increasing the price of YouTube TV to $49.99 per month for subscribers, and $54.99 per month for subscribers who pay through Apple iTunes.
The price bump is yet another sign that streaming TV providers are having a difficult time competing with traditional cable networks as they scale and add channels, even though streaming services were originally billed as a solution to expensive cable bills.
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