Google's SGE generative AI Search experience just got better, as responses are faster and include photos and videos.
The most exciting addition to SGE is the inclusion of photos and videos within the AI-generated responses. As someone who searches the web for various things on a daily basis, I’ll say that images and videos can be incredibly helpful. The lack of media is one of the problems with the free ChatGPT experience, and the reason I routinely ask for links to videos and images when researching certain products.
With SGE, you’ll now get images inside the AI response. Next week, Google will also add videos for instances where seeing something in motion might help. Like watching “a demonstration of a yoga pose, or how to get stains out of marble.” The other two SGE upgrades that Google announced might not be immediately clear, but they should also improve the overall AI Search experience. First of all, SGE is getting faster than before. Google says it reduced the time it takes for SGE to generate responses by half, so the AI results will be faster.
Google is also improving how it displays links within blocks of AI-generated content. That’s one way to ensure that the information generative AI products offer is correct, or hallucination-free. Google says that SGE will now display the publish dates next to links so you can see how recent the information is.
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