Alphabet-owned Google on Tuesday said it is cutting jobs at mapping app Waze as it merges the app's advertising system with Google Ads technology, without giving details on the number of layoffs.
The logo of Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. REUTERS/Andrew Kelly/File Photoon Tuesday said it is cutting jobs at mapping app Waze as it merges the app's advertising system with Google Ads technology, without giving details on the number of layoffs.
"In order to create a better, more seamless long-term experience for Waze advertisers, we've begun transitioning Waze's existing advertising system to Google Ads technology. As part of this update, we've reduced those roles focused on Waze Ads monetization," Google, which acquired Waze for about $1.3 billion in 2013, said.
The news was first reported by CNBC earlier in the day, citing an email from Chris Phillips, who leads the Geo division. He said Google will notify advertisers and partners about the move on Wednesday. Reporting by Akash Sriram and Jaiveer Shekhawat in Bengaluru; additional reporting by Chandni Shah, editing by Maju Samuel and Rashmi Aich
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