Google is looking to up its smartphone game with the Pixel 7, the latest entrant in a competitive corner of personal electronics where it has traditionally been a bit player.
The device was unveiled this week in Brooklyn, where representatives from the Mountain View, California giant highlighted top-flight features that can silence background noise on the phone.
Those paltry sales figures are partly due to the Google phone's limited availability, with the Pixel 5 sold in less than 10 countries as the tech giant has focused its smartphone investment on software rather than its own hardware. Maurice Klaehne of Counterpoint Research said that"Google certainly has the capability and resources to become a major smartphone player, but that is not Pixel's strategy," noting that growing Android remains Google's main objective.
The upgraded system also can translate language in real-time, including idioms, and transmit more nuanced photos of different skin tones. This includes a doubling in market share in the United States, where Pixel now only accounts for two percent of smartphone sales.
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