The new ChatGPT clones from Google and Microsoft are going to destroy online search
.) And that was a known-item search! The wag was looking for a simple fact. The chatbot gave him a nonfact and served it up as the truth.
But the really dangerous part is that the chatbot's conversational answers will obliterate a core element of human understanding. Citations — a bibliography, a record of your footsteps through an intellectual forest — are the connective tissue of inquiry. They're not just about the establishment of "In many situations there is no one answer. There is no easy answer. You have to let people discover their own answers," Chirag Shah, an information scientist at the University of Washington, told me last year."Now we have the technical abilities to build a large language model that can capture basically all of human knowledge. Let's say we could do that.
Microsoft's bot already shows its work. Presumably Google is also working on that. But honestly, it might not be much of a priority."They want to keep things as simple and easy as possible for their end users," Shah observes."That allows them to intertwine more ads in the same display and to optimize on whatever metrics they want in terms of ranking. But we already know that these things are not purely ranked on relevance. They're ranked on engagement.
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