Google Pixel’s ad campaign is destroying humanity

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Google Pixel’s ad campaign is destroying humanity
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If you want to muddy the line between truth and invention in your Instagram feed, this is the phone for you.

In one picture, a dancer makes himself appear larger and higher in the air than he actually is. In another, a group of friends merge different photos to give them each brighter smiles. A couple of skateboarders are shown eliminating an inconvenient picnic table from a shot by drawing a circle around it and making it disappear, as if by magic.The message here is unmistakable. Don’t be a prisoner to unsatisfying reality. Just make it whatever you want it to be.

Our children suffer from the cruelty of Darwinian social media, where bullying and exclusion traumatize the less socially adept. Thank heaven for the Pixel phone, which makes it simple to eliminate that irritating photo-bomber before you post. Why whisper meanly about the uncool kid when you can erase her altogether with the swipe of a finger?

Sure. But let’s be clear-eyed about the crisis at hand. We are waging a war right now to defend the very concept of truth from those who would obliterate it. Beset by the growing capability of AI and online disinformation, people are rapidly losing faith in the notion of objective reality. What seems to them unlikely or undesirable becomes, literally, unbelievable.

But to make the explicit selling point of that phone the notion that imperfect truths don’t need to exist anymore — that what’s real is both fungible and subjective — strikes me as reckless. It romanticizes the most destabilizing trend in society and invites us all to revel in it.

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