As Google retools to compete with ChatGPT and TikTok, it plans to make its search engine more “visual, snackable, personal, and human.”
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Changes aim to respond to queries that can’t be easily answered by traditional ‘10 blue links’ web resultsGoogle’s new AI chatbot Bard is more restricted than OpenAI’s ChatGPT and Microsoft’s Bing. It also can get things wrong. Google’s Sissie Hsiao discusses it all with WSJ’s Joanna Stern in an exclusive interview. Photo illustration: Preston Jessee for The Wall Street Journal
Google is shifting the way it presents search results to incorporate conversations with artificial intelligence, along with more short video and social-media posts, a departure from the list of website results that has made it the dominant search engine for decades. The changes represent a response to big shifts in the way people access information on the internet, including the emergence of AI bots like ChatGPT. They would nudge the service further away from its traditional format, known informally as the “10 blue links,” according to company documents and people familiar with the matter.
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