Google's $2.1 billion Fitbit deal faces EU antitrust investigation, per sources.
Google's $2.1 billion bid for fitness tracker maker Fitbit will face a full-scale EU antitrust investigation next week, people familiar with the matter said on Thursday.
unit Google this month offered not to use Fitbit's health data to help it target ads in an attempt to address EU antitrust concerns. The opening of a full-scale investigation suggests that this is not sufficient.and Samsung in the fitness-tracking and smart-watch market, alongside others including Huawei and Xiaomi.
The Commission declined to comment. Google reiterated previous comments, saying the deal is about devices and not data.
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