Google's CEO took a subtle swing at Apple in a new op-ed: 'Privacy cannot be a luxury good'

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Google's CEO took a subtle swing at Apple in a new op-ed: 'Privacy cannot be a luxury good'
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Google CEO Sundar Pichai wrote about privacy in an op-ed published in the New York Times.

is a well-established one that's existed for years. The company's decision to expand its $1,000 iPhone X line in 2018 to include the iPhone XS and pricier iPhone XS Max also provides more evidence that Apple's products are designed for high-end consumers.

When Apple announced it had hired former Burberry CEO Angela Ahrendts as its senior vice president of retail and online stores in 2013 shortly before unveiling the Apple Watch, it further fueled notions that the longtime computer maker considers itself to be a luxury brand. Apple recently announced thatand longtime Apple executive Deirdre O'Brien will be taking over as senior vice president of retail and people.

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