Google's new Chrome privacy controls is causing advertisers to reexamine how they target ads, and Walmart and Target could benefit.
Google plans to crack down on third-party cookies in its Chrome browser, leaving advertisers with lots of questions.in its Chrome browser that let consumers block advertisers from serving ads that use third-party cookies. Third-party cookies help advertisers target digital ads, and Google's move has big ramifications for dozens of ad-tech companies that help marketers with that kind of targeting.
. Similar to GDPR, Google is putting the onus on publishers and marketers to make sure that their websites are designed with clear ways to collect cookies. It's not clear how Google plans to label cookies or what the consent forms that users see will look like. Mike O'Sullivan, VP of product at Index Exchange, also said that it's unclear if publishers' third-party tools that don't run advertising — like analytics and content management systems — will be impacted by the Chrome change.That would look like 70% of traffic is gone': Here are the winners and losers of Google's plans to add privacy tools to Chrome
"Google and Facebook are effectively immune to all third-party cookie blocking because of their unmatched reach with first-party cookies," said Mark Douglas, founder and CEO of ad-tech firm SteelHouse.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Google Shopping just got a major overhaulGoogle has overhauled its Google Shopping experience by merging Google Shopping and Google Express:
Weiterlesen »
Ex-Google manager leads a drive to rein in the pernicious impact of social mediaPlatforms like YouTube aren't legally responsible for the statements made on the platforms. Tristan Harris argues that this concept should no longer apply to platforms that are serving users recommendations. More from columnist hiltzikm here:
Weiterlesen »
Deepak Chopra: What Tesla can learn from Microsoft and Google about cultureWellness guru and host of 'Daily Breath with Deepak Chopra' podcast Deepak Chopra discusses what he thinks electric carmaker Tesla can learn from tech giants Microsoft and Intel.
Weiterlesen »
Exclusive: India orders anti-trust probe of Google for alleged Android abuse - sourcesIndia's antitrust watchdog has ordered an investigation into Alphabet Inc&...
Weiterlesen »
Israel counters Eurovision boycott campaign with Google adsIsrael has launched a PR campaign to counter calls for a boycott of the upcoming...
Weiterlesen »
Pete Buttigieg says he had to Google 'Alfred E. Neuman' after Trump insultThe Democratic candidate said he thought the comparison was 'kinda funny' but suggested that perhaps the president could have made better use of his time.
Weiterlesen »
PODCAST || George Gilder: The Creativity of Capitalism And The Post-Google EraThis week on 'What's Ahead': George Gilder, technologist and economist, explains how the coming cryptocosm will upend the internet as we currently know it
Weiterlesen »
These are the top 3 trends we saw at Google I/OGoogle is feeling pressure to strengthen its offerings as its biggest revenue-driving segment — Ads — continues to experience slowing growth.
Weiterlesen »
Here's how the Supreme Court's Apple App Store decision could affect companies like Amazon and GoogleThe dispute concerned whether iPhone users are entitled to bring a suit challenging Apple's alleged monopolistic behavior with its App Store, or if only app makers could do so.
Weiterlesen »
Google unveils new digital ad formats, and Facebook issues a warningGoogle is finding new places for ads. Meanwhile, Facebook warned advertisers that better user privacy will have a key trade-off: weaker targeting.
Weiterlesen »