Changes are coming
The idea is to help users find results and answers they otherwise wouldn't through today's Google search interface. Get ready to hear a lot more about artificial intelligence and new ways of searching from Google over the coming months.Google transformed the way that people searched the web when it launched in 1998. It's hard to believe now, but in the early days of the internet, directories of sites split up by topic and category were the most common ways of getting around online.
Automated crawling bots meant Google could index the entire web with no human help, and now the next generation of AI is arriving to give natural language answers to questions, to provide more detail and nuance, to simplify complex subjects, and much more besides . Based on this latest report, Google is keen to get website owners on side as well by offering attribution in search results – if users are going to get their answers from a chatbot without having to click on a link, that raises questions about how new content to feed the AI will be written and paid for.
It's difficult to predict exactly how this new wave of AI innovation is going to play out, but it looks like we're leaving the old ways of searching the web behind for good – and that will mean big changes for consumers, search engines, and publishers alike.Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
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