Alphabet Inc's Google on Monday said a proposed antitrust law in Australia forcing tech firms to pay for news that appears on their social media websites would adversely impact individual content creators and channel operators.
FILE PHOTO: A Google logo is shown at one of the company's office complexes in Irvine, California, United States, July 27, 2020. REUTERS/Mike Blake/File Photo
Google said the law proposed last month would help big media firms artificially inflate their search ranking, luring more viewers to their platforms and giving them an unfair advantage over small contributors running their own websites or YouTube channels. The U.S. tech giant said the law may also obligate it to give big news firms confidential data about systems that they could use to try to appear higher in rankings on YouTube, resulting in fewer views for content of smaller businesses.
Australia at the end of July said it aimed to introduce the law this year requiring technology companies such as Google and Facebook Inc to pay media companies for news content.
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