Alphabet Inc's Google will begin featuring ads on the homepage of its smart...
SAN FRANCISCO - Alphabet Inc’s Google will begin featuring ads on the homepage of its smartphone app worldwide later this year, it said on Tuesday, giving the search engine a huge new supply of ad slots to boost revenue.
Google executives told reporters on Monday the latest features were a response to how users behave, not competition. The ads on the Google homepage appear on what the company calls its Discover feature, a Facebook-style news feed that users swipe through to view an algorithmically personalized set of links to articles, videos and other online content.
The gallery ads are part of a Google effort to make search results more visual, the company said. Ads with images are expected to garner more clicks, which could lead them being shown in more results, executives said.
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