Google ad revenue will drop for the first time this year, eMarketer says
, though both have complained of the company's tactics, including building its own travel search products that compete with their own.
By comparison, Facebook, will see its advertising revenue continue to grow this year, though at a much slower rate. The company reported $29.95 billion in advertising revenue in 2019, a 26.1% increase from the previous year. EMarketer expects Facebook to see ad revenue grow by 4.9% this year to $31.43 billion before seeing its growth re-accelerate next year.
Amazon will also grow its digital advertising business this year, eMarketer predicts. Though it holds a smaller portion of the pie, Amazon's ad business accounted for $10.32 billion in revenue last year and eMarketer expects it will grow to $12.75 billion in 2020. Facebook and Amazon's growth during the pandemic will help them creep up on Google's No. 1 spot in the digital advertising market. Last year, Google held 31.6% of total digital advertising spend with Facebook and Amazon holding 22.7% and 7.8% respectively, according to eMarketer. This year, the firm expects Google to claim 29.4% of digital ad spend with Facebook and Amazon clawing 23.4% and 9.5%, respectively.
A Google spokesperson declined to comment on financials outside of the company's earnings report. In its last quarter earnings presentation, Google CFO Ruth Porat told analysts the company saw a dip in revenue in March when the coronavirus pandemic picked up in the U.S. But shares
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