Google wants a bigger chunk of Spotify and Pandora's revenue
Google doubles down on audio advertising, the most powerful PR pros managing high-profile companies, and TikTok moves into over-the-top TV.Google is adding new tools to help it take a larger cut of the $2.7 billion digital audio advertising market.
Google is rolling out an audio marketplace where advertisers can buy ad space programmatically from Spotify, Pandora, TuneIn and others. There are also new tools that help publishers manage their inventory. A tool called Audio Mixer creates audio ads from scratch, which Stephen Smyk, SVP of podcast and influencer marketing at ad agency Veritone One, said is aimed at small businesses that lack the resources to create audio ads.Meet the 27 most influential fixers in public relations at companies like Johnson & Johnson, Lenovo, and Coca-Cola
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