Acclaimed designer Grace Wales Bonner is in the process of launching an in-house accessories line in a bid to grow her “brand universe” and increasingly lean toward a lifestyle-driven narrative.
, who has been working closely with craftspeople since her brand’s launch in 2014, is no stranger to shoe design. Her collaboration with Adidas Originals — which has been running since 2020 — is considered one of the sneaker world’s most successful pairings. It fulfills an underserved niche of the fashion sneaker market — appealing to anti-hype shoppers that gravitate toward more subdued styles.
She added that, “I think the brand is quite multidisciplinary and takes inspiration from different fields — music, arts — and to be able to express what we do through different product categories is quite important. Part of how I work is by teaming with artisans to tell different stories and express the breadth of the brand. We are trying to create a universe to allow people to access our story in different ways.
“Jewelry seems like part of our DNA. From our early collections I have been thinking about embroidery and embellishment. Jewelry is an important space to tell our story about crafts and I am trying to create something magical, special. I like the idea of someone adorned, so it was a natural category to expand into,” said the designer.
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