It was an embarrassment
, as Paul Hollywood, Prue Leith, Matt Lucas, and Noel Fielding return to Channel 4 with the 13th series of cakes, puddings, breads, and inevitable recourse to terrible baking puns. It’s no longer filmed in a bio-secure coronavirus bubble, but Paul Hollywood’s terrible handshake is here, sweaty as ever, and the tent stands on.
Cut to Matt Lucas and Noel Fielding wearing sombreros and serapes, admitting that they shouldn’t make jokes because it’s gross, making them anyway, and contestants admitting that they variously know nothing about Mexican food; don’t know what Mexicans bake; and have only ever eaten fajitas.It’s not reasonable to ask any given contestant to know everything.
Taking this position does a disservice to contestants and viewers alike. It treats the former as empty-headed and the latter like idiots, and allows the show to try and hold on to all of its status as a cultural touchstone without having to deliver on any of the responsibility that comes with that status. Beyond being grievously offensive to Mexico, its people, and its culture, it is also telling its viewers that thinking about Mexico, its people, and is culture this way is totally fine.
And this is the real crux of the issue: the dismissively fairytale nicety of the tent is allied to something even more dangerous: An absolute stubbornness to make it better. Paul Hollywood will always be God, Prue Leith will always be reduced to a caricature of calories and booze, and there will never be an appetite to make the changes that would treat other baking cultures with respect.
with racial stereotypes, but he’s allowed to be here. It’s an embarrassment, but nobody on the show actually seems to care.can stick with its smiling incuriousness if it wants. But the right response from its audience would be to turn it straight off.Check your inbox for a welcome email.By submitting your email, you agree to our
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